Jane Iredale Eyeshadow Kit Review | Naturally Matte

I am still raving about Jane Iredale, what can I say, it’s clearly love!  I picked up this beautiful eyeshadow palette while I was visiting Jane Iredale’s offices in London – you can read all about that in my post all about Discovering Clean Beauty.  Back to the eyeshadow – specifically the Naturally Matte palette.

From the website

From elegant to edgy, our silky smooth shadows deliver the style you want while staying put for long-lasting, crease-free colour. Use alone, layer or blend together for different looks.


This is a lovely selection of colours, as you might guess from the name, it is perfect for a natural look. As you can see from the swatches, the eyeshadows are highly pigmented – I did build them up to get the swatches, trust me though, they’re seriously pigmented.   Oddly one of the shadows is showing up more brown than peach – the centre shade, it definitely has peachy tones.


These are very much a pat on and then blend out.  You’ll get the best application that way.  I must say, they’re very smooth to apply, no patchiness or crumbly behaviour.  I would say there is a bit of fall out, so make sure you tap off the excess before application.  You can check out the video below if you want to see application – I’ve done a demo for a simple eyelook using the shadows.  It’s one I’ve been wearing lots lately.  I always apply my eyeshadow over mac painterly paint pot (I’m trying my hardest to finish it up, I don’t like waste!), then I’ll sweep the white shadow over the top to allow the shadows to apply and blend easily over the top.  This likely helps the shadows apply better, however, I’ve had eyeshadows in the past that just don’t work – even with this first step!

Wear Time

I must say I was thoroughly impressed by how long these shadows lasted.  They do last longer with a primer – what eyeshadow doesn’t?  There was minimal creasing, no build up of gunk from the eyeshadow, the eyeshadow still remained firmly in place after 6ish hours – it did begin to fade a bit towards the 8hour mark, but not much.   I’m thoroughly impressed!


The packaging surprised me.  It’s slim, robust, simple but still eye-catching.  The mirrored rose gold exterior means I can easily spot it in my makeup collection, I like that it’s not too fussy with just the simple jane iredale.  There is a mirror on the inside of the lid and a double ended sponge tip applicator – which is quite soft, although I prefer my eyeshadow brushes for application.  I like the slim packaging, it makes it much easier to put in my travel makeup bag.

Worth the Money?

This retails at £46, which puts it right at the top end.  However, I do think it’s worth the money?  Why?  Aside from the gloriously pigmented eyeshadows that are a dream to work with?  Well, they’re also free from any nasties.  Something to think about. They’ve been formulated with minerals, botanical extracts and silica.  Jane Iredale is also Cruelty-Free!   I’m aware this palette isn’t within everyone’s budget, however, we all save up for “that” lipstick, or “that” eyeshadow, I think it’s worth saving for if you can, or just buying if you can!

I love my palette and use it regularly – something you’ve likely noticed in my recent videos as I’ve been wearing similar eye looks from this palette!

You can always pin to read for later if you fancy!


2 thoughts on “Jane Iredale Eyeshadow Kit Review | Naturally Matte

    1. This is true. I’m not using my other palettes as much any more as I try to cut out as many chemical crap from my life. I will heal myself 😀

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