What’s in a Niche?

What's in a niche

This is something that has been rolling around in my head for quite some time now and I keep changing my mind.  So I decided to get a conversation started.  Let’s get involved and trash this out a bit.  What is a Niche in the first place? My favourite definition?  “…a comfortable or suitable position in life or employment“.  So technically that could be a nice broad sweeping term.

I think that a niche has become something else though.  I seems to mean a specific topic in relation to blogs.  For example a beauty blogger would be a specific niche blogger.  The same could be applied to finance bloggers, fashion bloggers or family bloggers.  They’re all niches right?

Yes I guess they are, but I do think that we don’t necessarily need to conform to one specific topic.  I started out on youtube years ago and it was all about everything beauty related.  So makeup and skin care.  Then I gradually started to include fashion.  Along the way I created a blog to accompany my channel.  It has taken me a few years to love blogging as much as I now do.  Surely I should technically only be on youtube, or run a blog.  So many of us now do both.

Back to topics.  So I incorporated beauty, fashion and even more recently I include everything life.  It has become the Áine magazine.  I discuss beauty, style, finances, fitness, health, life in general.  I call it the Áine magazine because, if you pick up a magazine it will cover any number of topics.  From the latest beauty releases to anything that might impact your life.  It is not narrowed down to just one topic.

I’ve been feeling  a massive shift in the online community towards this sort of approach.  As people we learn and grow and our audience grows with us.  We have different things that impact our life and we are able to share these experiences with our audience.  This is a wonderful thing.

However, there is still talk around finding your niche and sticking to it.  Some people do and they are incredibly happy doing this.  More power to them!  Some people don’t and are also incredibly happy doing this.  My main thought is that it is your passion that will always shine through.  No matter if you stick to a single topic or two, or if you cover a lot more.

Why are we still having the whole niche thing thrown at us?  Is it because it’s easier for brands and PRs to work with use if we put ourselves in a box?  Is it just an easier way to catalogue us?  I know some folks say it’s better for your audience and that might be very true.  If your topics are massively unrelated, it might cause a problem.  I follow quite a few successful bloggers and youtubers that cover a huge number of topics.  They’ve managed to do it.  It has been their personality that has sold it.

In short, I think I will continue posting about beauty, fashion and all things life.  I love it and it makes me very happy.  The more I’ve done this, the more I grow – if you’re worried about numbers etc, know that if you add passion and work hard, you will succeed.  I am going travelling with my husband and I’ve no doubt that this blog will shift more towards travel.  There will still be recurring themes.

What do you think?  Is this just all in me head?  Am I imagining the shift that is happening?  I’ve talked to quite a few people about it lately at various events and it keeps coming up.  I’d love to know what you think, even more so if you consume content – do you not like the shift?  Are you tired of the range of topics?  Would you rather people stuck to their niches?  If you’re a blogger or youtuber – are you seeing the shift?

I’ve done more of a chatty video down below and I’ve discussed my video posting schedule and what you can expect.  You’d make my day if you popped over and subscribed to my channel too.


8 thoughts on “What’s in a Niche?

    1. Very true. I think it can be excellent if you’re happy creating content for a specific niche. I think it’s also great for people that are only interested in reading about one topic – it makes it easier for them to pick and choose who they want to follow. I think it’s also the same for those of us that grow bored stuck in just a single niche. Most of my topics are related – similar to the magazine idea – if you pick up vogue, Red, or any most other magazine, they cover beauty, fashion and all things life related. I seem to have moved on to that, maybe because I’ve been creating videos for so long. Or because I’ve always been like that, I’m interested in so many different things. I heard the term – multi-passion creator. I think that suits me best. I’m mostly beauty focused with some extra sides 🙂

  1. I see many bloggers speak of niches and being pr friendly, SEO and stats. Thankfully I am free. I blog about what ever I wish, answerable only to myself. I do think certain niches make sense if that is what you enjoy, but I’ve seen others find their niche too confining but they are afraid to change.
    If you can enjoy what ever you do I think you’ll go the distance. Why blog if you don’t enjoy it, unless it’s paying the bills. I think when you said you have ‘extra sides’ you nailed it. Aren’t they sometimes the nicest part of any meal!

    1. Yes to all of this! I do think certain things fit well into a niche, but often there are related topics that you can branch into. I think the main thing is all about the passion that drives you forward. Why we do what we do. If we’re happy in a niche that’s wonderful, if we want to branch out, that’s also wonderful!

  2. I love this. I had an argument with a family member, who used to work in marketing 20 years ago, who kept telling me that I had to stick to one thing or the other. I had people pushing me into a corner. I don’t know if you remember the sketches and stuff I used to do, I was told constantly that that was all I could do. Looking back I can actually see the quality of work decline because I was pigeon holed. I did a drawing as a joke, and it just snowballed. I set up a new channel, new blog, I haven’t drawn in a long time but that might change soon. I am much happier now than I was then.

    I don’t think that we should feel like have to be in the box. Kick off the lid and let life touch you. I don’t mean to sound all sappy and what not, but you really inspire me. If I hadn’t seen your blog I don’t think I would have had the motivation to resurrect mine and take it in a whole new direction.

    1. I think things have massively changed since your family member worked in marketing. It’s easier for brands and marketing if we stay in our niche. That’s changing too. My sister-in-law worked in marketing until very recently and it was her that sparked this change even more. She seen me more as a lifestyle person, someone that is figuring shit out and wants more from life. So maybe that’s my niche? lol. Of course I remember the sketches, that’s what I knew you as originally. You do you, if that includes the sketches great! If not, also great! You have to be happy in the direction you’re going at the end of the day, otherwise why put in all the effort?

      Thank you heaps and piles and high fives for that comment. Means a lot and I’m beyond delighted that I even contributed the tiniest bit towards you coming back to the blogging world. It can’t be easy with your hands so full at the minute x

  3. Ah, thank you so much for writing about this! I wondered what my niche would be when I first started my blog, and then I realized that I don’t really want to stick to a specific one. I’ve enjoyed just being myself, and people can take it or leave it! I was actually going to write a post about this topic too. Thanks so much for being genuine, and thanks for sharing! 🙂

    Greetings from the U.S.A.,
    xo E

    P.S. I LOVE your accent!!

    1. I’m so delighted that you liked this and that you found it useful. I think it’s incredibly important to make sure you’re happy in what you’re doing, more than any niche. You should still write about your experience and how you want to move forward! Thank you so much for your kind words xx

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